Travel and Hospitality

 

Rapid growth. Increasing volumes. Demand for highly-local and personalized content. Omni-channel reach.  Can you relate? Travel and tourism is a multi-billion-dollar industry, and capturing global market share requires building a brand with a consistent, reliable message and image for customers everywhere. From internal communications, including training materials and employee guidelines, to external communications such as websites, brochures and print ads, our linguistic and project management experts ensure your voice is communicated consistently across all markets, and that customer expectations are satisfied.

Certified Translation of All Document Types

We excel in translating:
 
  • Branding & Promotional Materials
  • Property Collateral
  • Corporate Training Materials
  • Contracts & Licensing Agreements
  • Video Broadcasts
  • Brochures, Flyers & Signage
  • Print Advertisements & Taglines
  • TV & Radio Spots
  • Focus Group Materials
  • Employee Communications / Internal Marketing Communications
  • Press Releases & Investor Relations Materials
  • Customer & Employee Surveys
  • Codes of Conduct / Human Resources Policies
 

Cultural Adaptation of Global Brand Messaging

To effectively build market share, marketing materials require more than just a literal translation — they must be adapted to create a compelling message to customers with diverse language and cultural backgrounds. Since 2000, Indopak has been partnering with marketing departments and creative agencies to adapt marketing campaigns which truly speak to a global audience in their language, resulting in enhanced visibility, client base and market share, while maintaining a client’s brand integrity and image.
 
Our specialized Translatability Assessment is specifically designed to maximize the effectiveness of your marketing efforts. During this process, our Account Management team reviews English content to address such issues as the use of acronyms, the possible creation of in-language qualifiers, the overall cultural sensitivity of the original English content, and any possible culturally relevant enhancements that could be made to the source text prior to adaptation. Not only does this step provide clients with a fresh, new look at their collateral materials from a foreign-language perspective, but it also avoids awkward/inappropriate cultural adaptations, multiple rounds of review by client reviewers, and costly, additional alterations which may not have been originally included in your translation budget.
 
 

We know how unique Travel and Hospitality are:

  • You have to inform, entertain, and compel potential travelers in just the right way for each unique demographic, in each locale.
  • You are high-volume content publishers. Engaging blogs, product reviews, informative videos, ebooks, impactful web copy. Content is required in multiple channels, platforms, and media in order to reach your buyers.
  • Your buyer’s journey, from inspiring a trip to coming back home, guides all of the content that is created—and thanks to mobile, this journey presents opportunities to do business at every step.
 

We’ll help you navigate it all. Our Travel and Hospitality Solutions are customized, integrated services that address each of your business challenges. 
They include:

  • Content strategy—We’ll define your brand story and key messaging, develop assets, and plan compelling content that focuses on user lifestyles—all around the world.
  • Content creationOur team of writers and editors create any type of travel-related content that you need to drive revenue and create raving fans: descriptions, itineraries, blogs and other social content, videos, and marketing materials.
  • Content localizationWe translate and engineer web, marketing, multimedia, and user-generated content (UGC) in over 170 languages.
  • Search engine optimization (SEO)Content that users cannot find is useless. We optimize your online presence to improve search results across all languages with a combination of on-page and off-page SEO methods.
  • Community managementWe build your community by identifying the right social media channels, creating social content, and moderating user behavior. We also do sentiment analysis so you can understand how your target markets think and feel about your brand and products.
  • Content maintenanceRepurposing and updating existing assets can be a massive project. We will provide efficient workflow solutions that manage updates and improvements to all of your assets.

 

If you’re ready to engage global markets in the right way with the right content, we’re Indopak. Get in touch and see how partnering with Indopak can boost the volume and quality of content driving your buyer journey.

Select FileUpload File