More than 20 years ago, cartoonist Peter Steiner created one of the most famous New Yorker cartoons of all time. It features two dogs in an office, one sitting at a computer. The caption reads: “On the Internet, nobody knows you’re a dog.”
Steiner’s cartoon is still relevant today. With so much business conducted without meeting face to face, it’s hard to know whom you’re actually working with. This is especially true when it comes to translation services. The barriers to entry to put up a website and market translation services are very low. On top of that, customers can rarely directly judge the quality of services, as it is unlikely they can read the finished product.